Markets & Different Types of Market

  • Customer are the market: The set of all actual & potential buyers of a product or service.
  • Actual Buyer: Someone who is commited to buying a product.
  • Potential Buyer: Some one who is interested in buying, but may not.
  • We, Students, are the actual buyers.

        Different Types of Market:
          • Consumer Markets: Products and services bought by individuals for their own or family use.
          • Industrial Market: It involves the sale of goods between businesses.

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