Idea 2 - Balanced Scorecard The balanced scorecard (BSC) was first articulated in a 1992 Harvard Business Review article by Robert S. Kaplan and David Norton. BSC takes an organization's strategy, separates it into quantifiable goals and then measures whether the goals are being achieved. It starts with vision- mission statement, perhaps - and breaks that down into strategies, then tactical activities and concludes with metrics. It's the structure of the metrics - the measuring activities - that is 'balanced'. Kaplan later wrote a book called The Balanced Scorecard: You Can't Drive a Car Solely Relying on a Rearview Mirror, which says it all in a nutshell. The two academics didn't deny the need for financial statistics as an aid to navigation and to keep the shareholders calm, but insisted that other perspectives were necessary. They added another three, giving them four in total. The financial perspective 'How do we look to shareholders?...